Overview

‍Our Adobe at USC team increases student engagement with the Adobe Creative Cloud on campus through hosting workshops and marketing through various channels. I establish the workshop flow for our Photoshop, Illustrator, Lightroom and Xd workshops through a consistent presentation deck I design. Adobe's creation tools have given me the opportunity to be creative, and I am dedicated to spreading the same knowledge, techniques and excitement. I am an Adobe Photoshop Certified Associate, and I use my expertise to help others learn. I led the Photoshop Workshop, inspiring students how to create unique social media content.

I also find and organize partnerships on campus for additional exposure marketing channels. I reach out and share our events through established newsletters for Incubate USC - Blackstone Launchpad, the USC Iovine and Young Academy, the Asian Pacific American Student Assembly and AIGA USC. Our efforts have led to the greatest amount of site visits for a campus at 600+ and 100+ downloads of Adobe Creative Cloud!
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Branding

‍Within the team, I am responsible for branding and communications – creating our logo, cover photo and social media graphics. I created the isometric design in Adobe Illustrator.
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Social Media Marketing

Our team utilizes Instagram, Facebook and YouTube to increase engagement and raise awareness of our events. I began the YouTube channel as a resource for students to find the workshops we have hosted in an easily accessible way.

YouTube thumbnails ▶️

An animated GIF of the Adobe logo I illustrated and created for Halloween! 🎃 

Workshop Lead


As an ambassador, we host free workshops for fellow students to be inspired and to show how to incorporate Adobe's Creative Cloud into everyday life. Here, I was a Workshop Lead for the Adobe Photoshop Workshop: Amp Up Your Instagram Grid. We taught 30+ attendees how to make engaging Instagram posts with the multi-photo carousel feature & how to create animated GIFs using Photoshop.