Explore and act upon topics and issues related to the creation, distribution, and consumption of entertainment content as an entertainment think tank & research center founded with George Lucas.

My Role

I am the Graphic Designer and Front-end Developer, designing all materials to accelerate technology in the entertainment industry through: Research, Publications, Events, Collaborative Projects and Demonstrations.


I create and design digital, marketing and print materials for our Entertainment Technology Center industry events for the members including The Walt Disney Company, Universal Pictures, Warner Bros., Sony Pictures, Paramount, Cisco and Microsoft.

Work includes:
• ETC Sponsorship Overview Deck (Partnership material to gain more sponsors)
• Studio Technology Leaders Dinner Invitation and Program including guest USC School of Cinematic Art's Dean Elizabeth Daley
• Digital Town Square: AI & Machine Learning Board the Production Team Program
• Digital Town Square Sponsorship Deck (Used to secure Salesforce Einstein Analytics as a sponsor)
• vETC: The Grand Convergence
• Newsletter design

ETCenter and ETCentric Websites

Using Wordpress, I am in charge of updating and maintaining both the ETCenter and ETCentric news websites. One of my goals since joining ETC has been to redesign the website with the future-driven vision and style. We are currently in the process of redesigning the website.

I have included one of my mockups for the site, simplifying the user experience and navigation. While designing this landing page, I realized that I could improve how the news stories are displayed. I utilized a card style that highlights our daily top stories of the day with a preview image and with less text, highlighting the title. My goal is to lead users through a clean interface that begins with the top stories every time they visit the site.

When scrolling through the Also Noted and More News, visitors are intentionally led to our call to action for visitors to subscribe to the Daily ETCentric News Brief. The footer also contains convenient navigation to other links on the site.

Previous Site


Student Forum Speaker

I was also selected to be on the panel of seven USC undergraduate students to share my views on media at the Entertainment Technology Center's All Members Meeting. Topics ranged from streaming services, movies to TV / video, mobile screens, and virtual reality.

Check out more of my work!

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I'd love to get in touch! Say hi at hello@kaitlynchu.com